Tribeca X Announces 2024 Speaker Lineup for Expanded 2 Day Event ; Official Selections for Tribeca X Award

No Rest for the Weekend
4 min readMay 16, 2024

New Additions Include Terry Crews, Brooke Shields, Byron Allen, Katie Couric, Katie Couric, ESPN’s Adam Schefter and Michael Sugar

Gigi Hadid Joins Tribeca X Award Jury

Previously Announced: Jon Bon Jovi & Jesse Bongiovi, Jenna Lyons, and Christy Turlington Burns

[NEW YORK — May 16, 2024] The 2024 Tribeca Festival, presented by OKX, today announced the full speaker lineup for Tribeca X, New York City’s premier event for the creative marketing and advertising community. Bringing together leading figures in entertainment, media, branding, marketing and technology, Tribeca X fosters unparalleled collaboration and innovation across industries. The expanded two-day event takes place at Convene One Liberty Plaza in Lower Manhattan on June 10–11.

A roster of heavy hitters join the program to tackle the most pressing issues for storytellers and business leaders today, including actor and Super Serious co-founder & CEO Terry Crews on his philosophy that “everything is entertainment”; Brooke Shields on the power of authentic storytelling to shift the global conversation around diabetes, in conversation with ESPN’s Adam Schefter; CEO of Allen Media Group Bryon Allen on the value of independence in a shifting media landscape; and Hollywood producers Michael Sugar and Daniel Rosenberg on why the marketing industry is going all-in on Hollywood. Additionally, Katie Couric joins Pfizer CEO Albert Bourla in a discussion about the power of storytelling to inspire action and help build trust in communities across the globe, and CNN anchor Abby Phillip joins Christy Turlington Burns in a conversation about maternal health and her non-profit Every Mother Counts.

Previously announced headline speakers include Jon Bon Jovi and Jesse Bongiovi to discuss their father-son business Hampton Water wine and the brand’s charitable causes, as well as Jenna Lyons, the Executive Creative Director of Fundamental Co, who is joined by the company’s founder and CEO Jonny Bauer to talk about their vision for the Blackstone-backed agency.

These speakers share the stage with leaders from the biggest brands, including CEO of Publicis Media Dave Penski, SVP & General Manager of Adidas Originals L.A. Daniel (DC) Cherry III, Chief Commercial Officer of Molson Coors Michelle St Jacques, Global Brand President of L’Oréal Paris Delphine Viguier-Hovass, CEO of McCann Worldgroup Daryl Lee, SVP of Strategy & Innovation of General Motors Alan Wexler, global Chief Marketing Officer at Cadillac Melissa Grady Dias, and co-founder and Chief Creative Officer at WeTransfer Brian Newman. Participants can look forward to dynamic conversations about the convergence of Hollywood and marketing, the creator economy, cutting-edge technological innovations, strategic brand transformation, and driving global impact through storytelling.

“Since its inception, Tribeca has championed the intersection of Hollywood and brands, and over the past eight years, Tribeca X has become the leading destination for the world’s best brand storytelling,” said Tribeca CEO and co-founder Jane Rosenthal. “Building upon this legacy, we are excited to expand Tribeca X into a two-day signature event, convening the most innovative minds across entertainment, media, technology, creative marketing, and advertising.”

Alongside its lineup of speakers , the Tribeca X recognizes the most outstanding story-driven filmmakers and brand collaborations. Today, Tribeca Festival announced the official selections for the 2024 Tribeca X Award across TK categories: Feature Film, Short Film, Episodic Series, Audio, Video Game, Immersive, Movie or Series Trailer, Commercial Spot, and Creator/Influencer Collaboration. Brands represented include: Adidas, Apple, Arc’Teryx, Audrey’s Children (Ronald McDonald House), Brawl Stars, CeraVe, Coca-Cola, Cyberpunk 2077, Delta, Diageo — Johnnie Walker, Dramamine, e.l.f. Beauty, Google, Google Arts & Culture, Headspace, Meta, HBO and Pushkin Industries, Jacksonville Jaguars, Les Mills, Mercedes-AMG, Max and TCM, Mozilla Foundation, NFL, NYU Langone Orthopedics (NYU), PUMA x Noah, Pfizer, Procter & Gamble, Project Maji, Rababan Clothes, Sabali Bicycles, Savannah College of Art and Design (SCAD), Sephora, ServiceNow, State Farm, Uber, Warner Bros. Discovery Global Themed Entertainment & Neon, and Weekday.

Unveiled for the first time, the Tribeca X Award Jury includes Founder and Creative Director at Guest In Residence, Gigi Hadid; Global Chief Content Officer at IPG Mediabrands Brendan Gaul; Vice President at Google Creative Lab Robert Wong; President at Games for Change Susanna Pollack; Director of Innovation at Droga5, Accenture Song Justin Durazzo; Senior Vice President and Head of Marketing at Activision Tyler Bahl; General Manager of The Signal Awards and Co-Creator of On Air Fest Jemma Rose Brown; Executive Vice President of Podcasting and Audio at Paramount Steve Raizes; and COO at PRX Jason Saldanha.

“It is a prestigious honor to be recognized with a Tribeca X award. It means that you are creating work that defies convention, is innovative, thoughtful, and brave,” said Tribeca X juror and Global Chief Content Officer of IPG Brendan Gaul. “I’m grateful to return to the Tribeca X jury again this year and, with the addition of new categories, and look forward to seeing the best storytelling from the industry in all of its forms.”

For a full lineup of speakers and ticket information, visit the festival website.

Originally published at on May 16, 2024.



No Rest for the Weekend

No Rest for the Weekend is a video podcast and blog dedicated to being an independent voice covering the world of entertainment.